If we’ve learned anything in recent years, it’s that the world – and the marketplace – can shift on a dime. Every business should step…

Something has shifted in digital marketing. We’re starving for real connections beyond our screens. We’re trying to scrutinize what’s real, and what’s false. We’re exposed…

Marketers and content creators are looking to take advantage of the opportunities presented by more search engines in the digital landscape. Is the process of…

There’s no question social media platforms are giants in the online landscape – and with the addition of search features within these platforms, users aren’t…

If you’re even asking this question, the answer is usually: yes. Whether you’re a solo entrepreneur or leading a growing business, not having a strong, definitive presence…

Let’s start with what I hope is not a pretentious quote. Mark Twain said, “Use plain, simple language, short words, and brief sentences.” That’s it…

The real deal is that search engine algorithms are finely tuned to respond to the human element! This may be difficult to focus on with…

Changes in the marketing zeitgeist are coming fast and furious! This year has been weirder than usual with Artificial Intelligence (AI) dominating headlines and fully…