Changes in the marketing zeitgeist are coming fast and furious! This year has been weirder than usual with Artificial Intelligence (AI) dominating headlines and fully…

By now, you’ve no doubt heard the buzz about ChatGPT and other AI-powered tools. ChatGPT in particular can conjure up a conversational style of writing…

Zeitgeist used to be a formidable thing. Matthew Arnold coined the term in the 19th Century to capture the spirit of social unrest in the…

I was agonizing trying to fit a client’s every desire into a 500-word article, while secretly longing to pen my own awe-inspiring opus, when my…

“They” surface in a lot of conversations, seem to know everything, and substantiate all kinds of claims. I’d sure like to know who “they” are. When…

2022 comes with big challenges for businesses and entrepreneurs right out of the gift box. On the digital marketing side, that’s over-saturation. Exploring the “un-marketing” approach can help combat this problem both professionally and personally.

If you’re even thinking about this question, the answer is usually ‘yes!’ No matter the size of your business, not having a strong presence in…

What does your “thinking cap” look like? Most of us are familiar with the term “thinking cap.” The formal definition is: Noun / A state…

It’s 2021 and things are still weird, to say the least. But, rather than take flight, let’s take a look at your business and the…

As a writer, I aspire to share words of wisdom, optimism, humor and hope. Yet being human, I find myself struggling to realistically embrace these ideals…

Whether because of the pandemic, the election and its aftermath, or just because it’s 2020, something is happening in marketing right now. We’re starving for…

Business owners are riddled with anxiety and anticipation in the wake of COVID-19. With less than clear directives from the government regarding reopening the economy,…