Crafting words that work for your business
It’s not enough to write well. Successful content is specific to the platform and client. One size does not fit all.
Why Wordswerk?
My client service model is based on integrity. I am committed to ethical business practices, especially when that work is to inform the public – no matter what the industry. You get quality content backed by training, experience and client testimonials. Your guarantee of happiness includes up to 2 rounds of revisions on any project. You can rely on Wordswerk to get the job done – not just “to your satisfaction,” but in a way that will exceed expectations.
Titles vs. skills
It gets confusing. Yes, I’m a writer. But I don’t just do copy. It’s just that “Idea Maven” looks pretentious on a business card, and “Creative” is too vague. I could say Business Generator, but the formal title is Content Marketing Creator & Strategist. Please, expect more from me than rote words. I bring strategy, cross-promotional ideas, and research to bolster your marketing campaigns.
Writing wrongs
Wordswerk takes on:
Web-based companies that offer free or low-cost software for technical website audits:
This software is not specialized for content auditing. As a boutique shop, I read every line, and I don’t use boilerplate checklists. You have direct access to me and my team for your input and to discuss results.
This software is not specialized for content auditing. As a boutique shop, I read every line, and I don’t use boilerplate checklists. You have direct access to me and my team for your input and to discuss results.
Online content mills: Mills take client contact out of the equation for their stable of writers, assigning projects piecemeal. It’s like ordering a blog post or case study from Amazon – put it in your cart and the copy shows up a few days later. I believe client interaction is the most important part of discovery, and the best way to reflect the unique voice behind your business. These freelancers are often expected to churn out copious amounts of copy under impossible deadlines for very little pay. The result is disgruntled writers, and ineffective writing for their clients.
Artificial Intelligence: AI should be used by humans for humans. It’s an incredibly useful tool in the hands of skilled writers and strategists – but not a replacement for them. I am trained to use AI effectively for research data, yet for high-end copy that tells an individual’s story or reflects personal goals, it lacks emotional intelligence – or the ability to form a relationship with a client. It certainly can’t bond with you over a plate of nachos!
Audiences recognize authenticity. We all deserve more than canned content.
Werk
My intention is to give you all attributes of the word:
*WERK is a powerhouse of a word that can be used as a noun, verb, or adjective! Noun “A congratulatory declaration of support, praise or approval, for an outstanding achievement in any area of life.” Verb “To do something to an exceedingly excellent capacity. Most notably used in reference to physical performance that requires a large amount of fiery attitude, vitality, and vigor.” (You may not think writing typically requires these traits, but trust me, superior writing does)! Slang Used as an expression of approval or admiration, similar to “Cool” or “Great!”*Cyber Definitions, Collins Dictionary, Urban Dictionary