Crafting words that work for your business
In the digital landscape, it’s not enough to write well. Successful style is specific to the platform and client. One size does not fit all.
My client service model is based on integrity. I am committed to ethical business practices, especially when that work is to inform the public – no matter what the industry. You get quality content backed by training, experience and client testimonials. Your guarantee of happiness includes up to 2 rounds of revisions on any project. You can rely on Wordswerk to get the job done – not just “to your satisfaction,” but in a way that will exceed expectations.
Titles vs. skills
Don’t let the “writer” title fool you. I don’t just do copy. It’s just that “Idea Maven” looks pretentious on a business card, and “Creative” is too vague. If I was going for complete accuracy, I could say Business Generator. Please, expect more from me than rote words. I bring cross-promotional ideas, strategy and research to bolster your marketing campaigns.
Other web-based companies do offer free or low cost software for technical website audits. They are not specialized for content auditing. As a boutique shop, I provide personalized attention for content audits, not boiler-plate checklists. You have direct access to me. No wading through an assistant, manager, or website.
A dismal number of “content mills” have also sprung up online as the need for organic writing grows. They pride themselves on taking client contact out of the equation for their stable of writers, and assign projects piecemeal. It’s like ordering a blog post or case study from Amazon – put it in your cart and copy shows up a few days later. I believe client interaction is the most important part of research, and the best way to understand the voice behind the company.
These mills often exploit freelancers into churning out copious amounts of copy under impossible deadlines for very little pay. The result is disgruntled writers, and ineffective writing for the client. There’s even sites offering to create content using artificial intelligence. What this lacks is precision, tone, and personality. Audiences recognize authenticity. We all deserve more.
My intention is to give you all attributes of the word:*WERK is a powerhouse of a word that can be used as a noun, verb, or adjective! Noun “A congratulatory declaration of support, praise or approval, for an outstanding achievement in any area of life.” Verb “To do something to an exceedingly excellent capacity. Most notably used in reference to physical performance that requires a large amount of fiery attitude, vitality, and vigor.” (You may not think writing typically requires these traits, but trust me, superior writing does)! Slang Used as an expression of approval or admiration, similar to “Cool” or “Great!”
*Cyber Definitions, Collins Dictionary, Urban Dictionary