Timely content can position your business as an industry leader

A strong marketing mix that keeps your audience engaged for the long haul should consist of two types of content: #1 Evergreen articles that will always be relevant and considered “timeless,” and #2 Timely or current content based on what is trending in the news cycle. Although the shelf life of timely content is relatively short, it can have a significant impact on your business. Digital news travels at the speed of light, and timely content born of “newsjacking” has grown exponentially in value. To see how writers and marketers can harness this power, view “How to write timely content for your client,” published in Digital Copywriter.