AI tries to think like us

After all, it was built to answer our questions – and it’s getting eerily good at it, like Google on steroids.

The fundamentals of SEO haven’t disappeared when it comes to AI – they’ve leveled up. The shift is in how content gets found: from page-level tactics to brand-level strategy.

The real opportunity isn’t only about ranking a page  – it’s about becoming a brand AI trusts enough to surface.

Answers now appear directly in search feeds. Many people won’t even make it to your website. That’s why it’s critical to format your content for AI and place it in reputable sources AI is trained to trust and pull from.

This guide and checklist helps position your brand to show up where it matters – and get your offer, content, or services in front of the people who need them.