Words That Work: Custom Content for Your Brand

Great writing is just the start. Successful content should be tailored for your needs – because one size never fits all.

Why Wordswerk?

My client service model is based on integrity. I am committed to ethical business practices, especially when that work is to inform the public – no matter the industry. You get quality content backed by training, experience and client testimonials. Your guarantee of happiness includes up to 2 rounds of revisions on any project. You can rely on Wordswerk to get the job done – not just “to your satisfaction,” but in a way that will exceed expectations.
 

Titles vs. Skills

It gets confusing. Yes, I’m a writer. But I don’t just do copy. It’s just that “Idea Maven” looks pretentious on a business card, and “Creative” is too vague. Please, expect more from me than rote words. I bring strategy, design savvy, cross-promotional ideas, and research to bolster your marketing campaigns.

Writing Wrongs

Wordswerk takes on:
 
Web-based companies that offer free or low-cost software for technical website audits: 
This software is not specialized for content auditing.  As a boutique shop, I read every line, and I don’t use boilerplate checklists. You have direct access to me and my team for your input and to discuss results. 
 

Artificial Intelligence:

AI is a powerful tool for humans, by humans. I use it for research and refinement, but not as a substitute for thinking, listening, or storytelling. High‑end copy depends on human insight: personal experience, unpublished knowledge, and real relationships. AI can analyze what already exists; writers create what hasn’t been said yet. And while AI is efficient, it can’t build trust, or share a plate of nachos with you!

Online content mills:

Content mills remove client interaction from the process, assigning work piecemeal to writers under impossible deadlines. It’s transactional, not collaborative—like ordering from a online catalog and hoping it fits. Discovery is where good writing begins. When writers are disconnected and expected to churn out copious amounts of copy for little pay, the result is often disgruntled writers, and ineffective writing.

Audiences recognize authenticity. We all deserve more than canned content.

Werk:

My intention is to give you all attributes of the word:

*WERK is a powerhouse of a word that can be used as a noun, verb, or adjective!

Noun “A congratulatory declaration of support, praise or approval, for an outstanding achievement in any area of life.”

Verb “To do something to an exceedingly excellent capacity. Most notably used in reference to physical performance that requires a large amount of fiery attitude, vitality, and vigor.” (You may not think writing typically requires these traits, but trust me, superior writing does)!

Slang Used as an expression of approval or admiration, similar to “Cool” or “Great!”

*Cyber Definitions, Collins Dictionary, Urban Dictionary