Transforming Colleen Ecker’s Digital Presence
Colleen Ecker is a highly sought-after Intervention Professional, Addiction and Co-Occurring Disorder Specialist, and Educational Consultant. She supports families facing clinically complex needs in care systems that are hard to navigate. Her priority was to have a website that clearly explains her services and credentials, making her expertise easy for families to understand up front.
Wordswerk’s role
According to Colleen, “I needed a website that could act like a first call, so families are already informed enough about my capabilities to know if I’m a person who can assist them. This allows me extra time to focus on the families in crisis who need help right away.”
Wordswerk restructured, re-designed and wrote new content for Colleen’s website to ensure that potential clients immediately understood her process and expertise. Jonna Jerome did this by streamlining content and design to educate and inform – almost in the way of a discovery call. This allows Colleen to save time onboarding and to focus on what matters most – helping families in crisis.
Scope of Work
✔ Digital Presence Consulting – Optimizing site structure for clarity and efficiency
✔ Rebranding – New logo and updated visual identity
✔ Website Overhaul – Re-design, including site mapping, layout, and functionality
✔ Content Development – Interviews with Colleen and her clients to craft compelling, informative copy
✔ Expanded Features – Additional pages for resources, speaking engagement information, pricing structure, service details, and testimonials
Click the images below to view Colleen’s website before and after Wordswerk’s reboot:
Testimonial:
“Jonna Jerome is a dedicated professional, multi-faceted, and incredibly talented. She delivers accurate, thoughtful copy while deeply understanding my field. In my work, communication must be handled with great care and sensitivity, and Jonna ensures that every word reflects that. She has assisted me with critical business correspondence, ghostwriting, and a full rebrand, including my website overhaul and logo design. I highly recommend her as both a writer and an ethical businesswoman who values confidentiality.”
– Colleen Ecker, Consultant & Interventionist
With Wordswerk’s expertise, Colleen’s website now works for her – clearly communicating her services, setting expectations, and freeing up her time to work with more families.