Building My Patient Voice from the Ground Up
My Patient Voice was founded by Jonna Jerome—founder, content creator, and strategist at Wordswerk. Through a combination of her professional expertise and personal experience, she discovered a unique opportunity to advocate for patients, ensuring they were not overpaying for medical care. By negotiating with insurance companies and healthcare providers, Jonna helps give a voice to those who feel unheard.
This endeavor requires communication and writing skills, the charm of a snake oil salesman, knowledge of healthcare rights, the persistence of a bulldog, and infinite patience with canned hold music while waiting for a live representative. Having channeled this before, Jonna took on the task of designing, building, and writing all the content for My Patient Voice.
Visit the My Patient Voice website.
Wordswerk’s Role:
My Patient Voice was launching from scratch and needed a complete brand identity and digital presence. From naming and branding to a fully functional e-commerce website, Wordswerk handled every aspect of development—including design, copy, legal compliance, payment integration, CRM setup, and social media strategy.
Scope of work:
✅ Brand Development
- Ideated and selected the company name
- Secured the domain
- Defined and clarified services
✅ Website & E-Commerce Setup
- Designed and built a fully functional e-commerce website
- Created site architecture, menus, and page layout
- Integrated payment processing and CRM
✅ Visual Identity & Content Creation
- Designed the logo, graphics, and photography
- Wrote all website content, including service descriptions, a DIY handbook, blog articles, and other visitor resources
✅ Community & Client Outreach
- Developed messaging strategies to reach and engage prospective families
With a strong brand foundation and a seamless user experience, My Patient Voice launched as a trusted resource for healthcare advocacy—positioned to empower patients and families from day one.
