Timely content can position your business as an industry leader
A strong marketing mix that keeps your audience engaged for the long haul should consist of two types of content: 1) Evergreen articles that will…
February 21, 2023
General
The future of marketing: How AI is changing content creation
You’ve no doubt heard the buzz about ChatGPT and other AI-powered tools. ChatGPT in particular can conjure up a conversational style of writing for a…
February 7, 2023
Zeitgeist & the spirit of the Internet
Zeitgeist used to be a formidable thing. Matthew Arnold coined the term in the 19th Century to capture the spirit of social unrest in the…
January 20, 2023
How AI is changing content creation
Here’s my original story, which was later edited and featured by Digital Copywriter. Artificial intelligence (AI), also called machine learning, has become a common term…
December 21, 2022
The nine circles of copywriting Hell
I was agonizing trying to fit a client’s every desire into a 500-word article, while secretly longing to pen my own awe-inspiring opus, when my…
November 28, 2022
Hitting the virtual wall
2022 comes with big challenges for businesses and entrepreneurs right out of the gift box. On the digital marketing side, that’s over-saturation. Exploring the “un-marketing” approach can help combat this problem both professionally and personally.
November 1, 2022
Wordswerk Case Studies
Incricia Brand Elevation
Incricia + WordsWerk = A seamless collaboration across platforms Incricia, a digital marketing and branding agency, is dedicated to elevating brand presence through strategic, consistent…
January 5, 2022
Wordswerk Case Studies
Colleen Ecker
Transforming Colleen Ecker’s Digital Presence As an Educational Consultant, Advocate, and Treatment Interventionist, Colleen Ecker helps families navigate complex educational, mental, and behavioral health care…
December 10, 2021
Wordswerk Case Studies
Pacific Point Academy
Enhancing Pacific Point Academy’s Digital Presence Pacific Point Academy is a private therapeutic school dedicated to serving students with learning, attentional, and social/emotional differences—often those…
November 3, 2021
Writing is a contact sport!
What does your “thinking cap” look like? Most of us are familiar with the term “thinking cap.” The formal definition is: Noun / A state…
August 26, 2021
