Marketers and content creators are looking to take advantage of the opportunities presented by more search engines in the digital landscape. Is the process of…

There’s no question social media platforms are giants in the online landscape – and with the addition of search features within these platforms, users aren’t…

Let’s start with what I hope is not a pretentious quote. Mark Twain said, “Use plain, simple language, short words, and brief sentences.” That’s it…

The real deal is that search engine algorithms are finely tuned to respond to the human element! This may be difficult to focus on with…

Changes in the marketing zeitgeist are coming fast and furious! This year has been weirder than usual with Artificial Intelligence (AI) dominating headlines and fully…

A strong marketing mix that keeps your audience engaged for the long haul should consist of two types of content: #1 Evergreen articles that will…

By now, you’ve no doubt heard the buzz about ChatGPT and other AI-powered tools. ChatGPT in particular can conjure up a conversational style of writing…

Zeitgeist used to be a formidable thing. Matthew Arnold coined the term in the 19th Century to capture the spirit of social unrest in the…

Artificial intelligence (AI), also called machine learning, has become a common term in our vocabulary. It’s no longer futuristic to talk about AI-powered robots or…

I was agonizing trying to fit a client’s every desire into a 500-word article, while secretly longing to pen my own awe-inspiring opus, when my…

2022 comes with big challenges for businesses and entrepreneurs right out of the gift box. On the digital marketing side, that’s over-saturation. Exploring the “un-marketing” approach can help combat this problem both professionally and personally.

If you’re even thinking about this question, the answer is usually ‘yes!’ No matter the size of your business, not having a strong presence in…

What does your “thinking cap” look like? Most of us are familiar with the term “thinking cap.” The formal definition is: Noun / A state…

It’s 2021 and things are still weird, to say the least. But, rather than take flight, let’s take a look at your business and the…

As a writer, I aspire to share words of wisdom, optimism, humor and hope. Yet being human, I find myself struggling to realistically embrace these ideals…

Whether because of the pandemic, the election and its aftermath, or just because it’s 2020, something is happening in marketing right now. We’re starving for…

Business owners are riddled with anxiety and anticipation in the wake of COVID-19. With less than clear directives from the government regarding reopening the economy,…